Roos’s projects cover both the public and private sectors. As research consultant she is interested in the driving force behind the individuals’ motivations on a professional level. Roos has a Bachelor’s degree in Media & Culture and a Masters’ in Film Studies at the University of Amsterdam. Her passion is art, culture and the ‘human being’. During her studies, she did various internships in media (television, advertisement/new media and film distribution) and got her first job at Valsplat – a ‘human-centred digital design consultancy. At Valsplat, she was responsible for recruiting people for usability tests of digital services and products. To continue her talent for recruiting the right candidate she continues her career with enthusiasm at Holtrop Ravesloot.