Cross-fertilization between sectors such as housing and the commercial sector is vital in order to allow society to not only develop, but flourish. Finding managers capable of forging bridges based on an integral vision is becoming increasingly common. Housing associations must return to their primary task: to provide housing and proper living environments for mainly vulnerable groups. Developments in regulations and legislation also demand a new kind of manager. Holtrop Ravesloot’s network includes exactly the kind of candidates necessary and capable of acting as a linking-pin between the business world and housing associations.